Part I: THE WORLD OF MARKETING.<br />\r\n1. An Overview of Marketing.<br />\r\n2. Strategic Planning for Competitive Advantage.<br />\r\n3. Ethics and Social Responsibility.<br />\r\n4. The Marketing Environment.<br />\r\n5. Developing a Global Vision.<br />\r\nPart II: ANALYZING MARKETING OPPORTUNITIES.<br />\r\n6. Consumer Decision Making.<br />\r\n7. Business Marketing.<br />\r\n8. Segmenting and Targeting Markets.<br />\r\n9. Marketing Research.<br />\r\nPart III: PRODUCT DECISIONS.<br />\r\n10. Product Concepts.<br />\r\n11. Developing and Managing Products.<br />\r\n12.Services and Nonprofit Organization Marketing.<br />\r\nPart IV: DISTRIBUTION DECISIONS.<br />\r\n13. Supply Chain Management and Marketing Channels.<br />\r\n14. Retailing.<br />\r\nPart V: PROMOTION AND COMMUNICATION STRATEGIES.<br />\r\n15. Marketing Communications.<br />\r\n16. Advertising, Public Relations, and Sales Promotion.<br />\r\n17. Personal Selling and Sales Management.<br />\r\n18. Social Media and Marketing.<br />\r\nPart VI: PRICING DECISIONS.<br />\r\n19. Pricing Concepts.<br />\r\nEndnotes.<br />\r\nIndex.<br />\r\nStudent/Instructor Review Cards.